I once read an article that was titled something like "Advice for DIY Musicians for Brand Building" or some other bullshit like that. Anyway, I swear one of the pieces of advice was:
7. Have a unique style in your fashion choices.
Yeah, thanks a lot asshole!
Here's one I'll add to "DIY Music Brand Building for Dummies":
11. Always remember to plug in those amplifiers, kids! lololol You're all great.